GE Pools

Looking for a custom pool builder in Gwinnett County?

GE Pools is a Dacula-based custom pool builder helping homeowners create backyard spaces that feel personal, functional, and built with care.

Led by owner Guillermo Fernandez, GE Pools focuses on custom pool construction and the outdoor living details that often come with it, including hardscapes, landscaping, retaining walls, fences, outdoor kitchens, gazebos, and backyard porch projects.

What stood out to us was not just the work itself, but the way Guillermo talks about the responsibility that comes with building a pool. For him, a pool project is not just about selling someone a dream backyard. It is about helping them understand the full picture before they make a major investment.

Why We Featured GE Pools

Gwinnett Spotlight featured GE Pools because Guillermo brings a rare mix of experience, honesty, and restraint to the pool-building process.

He has been in the pool industry since 2011, starting on the commercial cleaning side before moving into residential work, building, and eventually launching GE Pools. Over time, he learned that the best projects are not just about volume. They are about the right fit, clear communication, and doing the job in a way that leaves the customer feeling respected.

One thing that stood out from our conversation was how direct Guillermo is with customers. He wants people to know the exciting parts of building a pool, but he also wants them to understand the responsibilities, costs, maintenance, and decisions that come with it.

The Story Behind the Business

Guillermo did not grow up imagining he would build pools for a living. He started working young, entered the pool industry in 2011, and began by cleaning commercial pools.

From there, he earned certifications, moved into residential pool work, and eventually started taking on his own projects. Around COVID, the construction side of the business grew quickly as more homeowners began investing in their backyards.

By 2021, Guillermo started GE Pools. Later, he sold the maintenance side of the company so he could focus fully on building. Today, GE Pools is centered on custom pools and the backyard elements that support a complete outdoor space.

What They Offer

GE Pools primarily focuses on custom pool construction, but many projects also involve the surrounding backyard environment.

Services discussed include:

• Custom pool builds

• Pool design

• Hardscapes

• Landscaping around pool projects

• Retaining walls

• Fences

• Outdoor kitchens

• Gazebos

• Back porch and outdoor living additions

Guillermo explained that these services often go hand in hand with a pool project because homeowners usually do not want to manage three or four separate contractors for one backyard transformation.

What Makes Them Different

GE Pools is not trying to be the cheapest option or the highest-volume builder in the market.

Guillermo’s approach is built around transparency. He line-items what is included, talks through the costs that many homeowners may not think about, and explains what comes with owning a pool before the customer makes a decision.

That includes things like permits, electrical work, gas plumbing, decking, fencing, landscaping, and ongoing maintenance. His belief is simple: customers are going to find out eventually, so they should know from the beginning.

GE Pools also puts a strong emphasis on communication. Guillermo shared that the team sends weekly updates and uses group chats so customers, project managers, and the GE Pools team stay on the same page throughout the project.

Who They Are Best For

GE Pools is best for homeowners who want a custom pool and are looking for a builder who will be honest about the process from the beginning.

They are especially well suited for people who value communication, want a complete backyard plan, and appreciate working directly with a business owner who is selective about the projects he takes on.

Guillermo also shared that one of the best times to build a pool is while a home is still under construction. That can make access easier and help avoid tearing up brand-new landscaping after the home is finished.

Gwinnett Spotlight Recommendation

GE Pools is the kind of local business we like highlighting because the story behind the company matches the way they appear to operate: clear, direct, experienced, and focused on doing right by the customer.

For homeowners in Gwinnett County or the surrounding area who are considering a custom pool or complete backyard project, GE Pools is worth knowing about.